Richard Branson stars in tongue-in-cheek Virgin Voyages ad

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Sir Richard Branson appears in a video promoting a custom fragrance for Virgin Voyages’ first ship, Scarlet Lady. The ‘Ship No.1’ fragrance has the somewhat tongue-in-cheek tag line: ‘It smells like ship.’ The campaign has already raised a few eyebrows online.

Image: Virgin Voyages

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Marisa has been writing about transport design and the passenger experience since 2013 and is also a contributor to sister titles Aircraft Interiors International and Business Jet Interiors International. She has travelled the world extensively by car, plane, train and cruise liner.

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