Carnival Cruise Line is borrowing a page from the success of viral airline safety videos to couple critical safety information with fun and humour to get travellers’ attention, even before they sail.
In the new Safety is Serious Fun video, basketball star Shaquille O’Neal appears in a nautically-themed office as the cruise line’s CFO (chief fun officer) and together with Carnival Cruise Line Entertainment Team members and other players, goes over the finer points of ship safety.
“Keeping our guests and crew safe is our number one priority,” said Christine Duffy, president of Carnival Cruise Line. “Carnival is known for having fun, so we’ve taken a different twist on the typical safety video to engage with our guests and capture their attention in an entertaining way while still remaining informative, clear and directive. Who better to explain our safety procedures than our shipboard team members who work every day to keep our guests safe and happy – and, of course, our CFO Shaq, the best person to make safety serious fun.”
“No one is as committed to fun as I am – after all, I am the chief fun officer – but in order to take advantage of all of the great options on board Carnival’s ships, we all must be safe,” said O’Neal. “Our guests know they can count on me to show them how to have fun at sea, but I’m really excited because now I’m showing them how to stay safe as well – the two go hand in hand.”
The new safety briefing is being shown in all 34,000-plus staterooms of the cruise line’s 26-ship fleet and captioned in English and Spanish, as well as in English with audio descriptions for visually impaired guests.
Image: Carnival Cruise Line