Seabourn picks Helly Hansen as expedition apparel partner

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Seabourn has named Norwegian outfitter Helly Hansen as its official apparel partner for expedition gear used by guests and crew on its expedition ships and for its Ventures by Seabourn shore excursion programme.

Helly Hansen has been outfitting professionals working in the elements for 142 years since its founder, sea captain Helly Juell Hansen, created the first supple waterproof fabrics to keep his crew dry and protected out on the water.

Under the agreement, Helly Hansen will be the sole provider of outdoor gear for guests and the expedition teams. On sailings to the polar regions, Seabourn will provide complimentary Helly Hansen jackets and backpacks to its guests. The PolarShield parkas have been custom-designed by Seabourn and Helly Hansen, and feature a Helly Tech outer shell coupled with a removable insulator puff jacket inside. A custom-designed Helly Hansen waterproof WaterShield backpack will also be provided. The addition of the word “shield” to the products included in the agreement is intended to reference the Seabourn brand shield in its logo.

In addition to the PolarShield and WaterShield gear for guests, expedition teams will also be protected from the elements with Helly Hansen gear and uniforms. Seabourn’s onboard retail shops will also feature a collection of Helly Hansen items for guests to purchase.

“We’re very excited to work together with an outfitter who has an established heritage and passion for innovation in the outdoor apparel industry,” said Robin West, vice president of expedition operations for Seabourn. “Seabourn and Helly Hansen have a shared view that the world around us has so much insight and fulfilment to offer, and with the right gear, travellers can enjoy these places no matter the conditions.”

“Helly Hansen’s legacy of outfitting professionals on the open ocean for more than 140 years has helped people stay and feel alive in the most remote destinations in the world,” said Øyvind Vedvik, category managing director of sailing at Helly Hansen​. “Seabourn is a world-class leader in ocean-based explorations and Helly Hansen is honoured to take part in their journey by outfitting their crew and guests with professional-grade outerwear, layering systems and accessories that provide the utmost comfort and safety.”

Guests will begin to receive PolarShield and WaterShield items starting with the 29 November 2020 sailing for the 2020-2021 Antarctica season on Seabourn Quest. The product will continue to roll out on Seabourn Venture once it launches in June 2021 and sails to the Arctic and Antarctic regions.

Image: Seabourn

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Marisa has been writing about transport design and the passenger experience since 2013 and is also a contributor to sister titles Aircraft Interiors International and Business Jet Interiors International. She has travelled the world extensively by car, plane, train and cruise liner.

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