Carnival Cruise Line dives into lifestyle branding with the launch of a new online retail store selling unique branded items including a festive collection of garments and gifts.
The site’s opening follows the recent introduction of Carnival-inspired logo items, offered via the line’s social media channels, which have been well received, according to William Butler, vice president of retail services for Carnival Cruise Line. “The fun-inspired holiday catalogue is just the start of an exciting new extension of retail for Carnival,” he said.
In addition to the site’s initial assortment of products for children, home decorations and travel items, the new holiday collection features several limited-time items including Carnival-themed ornament sets, ship-shaped cookie cutters and Carnival’s take on the ugly holiday jumper.
Carnival’s brand ambassador John Heald helped design the holiday collection including jumpers, a set of three Carnival-themed tree ornaments and cookie cutters.
“I’ve had many roles at Carnival over the years, but being a co-designer for the new holiday collection – and a model might I add – has been a lovely first,” said Heald. “Did I mention my face is on wrapping paper? It doesn’t get jollier than that, my friends!”
Other year-round branded merchandise sold on the site includes Carnival Shipscapes wall art; a line of Choose Fun items like a tote and towel pack; a Back to Cool backpack set; a snack and scribble kit with a lunch bag, notebook and pencils; and a limited-edition and cruise-themed charm set with a John Heald charm. New items will continue to be revealed in the coming months.
Images: Carnival Cruise Line