Gwyneth Paltrow’s goop takes to the sea with Celebrity Cruises

Celebrity Cruises has announced a new partnership with Gwyneth Paltrow’s goop wellness brand for a new wellness-at-sea experience on board the line’s soon-to-debut ship Celebrity Apex on a Mediterranean cruise from 26 August 2020 through 6 September 2020.
Gwyneth Paltrow and goop’s chief content officer, Elise Loehnen, will join the 11-night wellness cruise on 30 August 2020 to host a special onboard experience. 
Celebrity Apex guests participating in the wellness retreat will have the opportunity to meet Paltrow, Loehnen, participate in three smaller group sessions – focussed on the body, mind and  soul – and a hear a closing keynote chat. Other goop-related surprise events are planned during the cruise.  

“We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience,” said Gwyneth Paltrow, CEO and founder of goop. “This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are. goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”

“Celebrity Apex is the cruise industry’s ultimate cruising experience,” said Peter Giorgi, vice president and chief marketing officer at Celebrity Cruises. “Every aspect of the Edge series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right. Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with goop and the first-ever goop at Sea experience.”


About Author


Marisa has been writing about transport design and the passenger experience since 2013 and is also a contributor to sister titles Aircraft Interiors International and Business Jet Interiors International. She has travelled the world extensively by car, plane, train and cruise liner.

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