Norwegian Cruise Line plans to eliminate single-use plastic bottles across its fleet by 1 January 2020, as part of the company’s environmental programme.
The cruise line has partnered with Just Goods to replace plastic bottles with paper cartons of spring water instead, cutting more than six million single-use plastic bottles each year. NCL also eliminated the use of plastic straws on its fleet and at private destinations in 2018.
The company’s aim is to minimise its waste contribution to landfills, reduce CO2 emissions, increase sustainable sourcing and invest in emerging technologies in support of its environmental commitment.
“It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit,” said Andy Stuart, president and chief executive officer of Norwegian Cruise Line. “Partnering with Just is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”
Just was founded by US rapper, songwriter, actor and activist Jaden Smith and his family. The company focusses on reducing the environmental impact of potable water, both in terms of packaging and sourcing. The company’s plant-based cartons are made from 82% renewable materials – from trees grown in responsibly managed forests, and for the cap and shoulder of the carton, sugarcane-based plastic. The bottle is both refillable and recyclable. Just has bottling facilities around the world in Glenn Falls, New York; Ballymena, Northern Ireland; and Ballarat, Australia.